US Cremonese

Production, direction and editing of the season-ticket campaign.

U.S. Cremonese is back in Serie A. It’s June, and it’s time to think about launching the season-ticket campaign.

It won’t be just any campaign: it has to be special. It has to celebrate the team’s return to the Olympus of Italian football and honour the deep bond with the local area, always a true source of energy and identity for Cremonese.

Cremona is known throughout Italy for its centuries-old musical tradition, in particular the art of violin-making and the myth of the violin. Hence the idea: if Serie A is the Olympus of football, every team needs its own deity.

For Cremonese, that deity is a luthier. A celestial craftsman who, in the ethereal space of his workshop, shapes the divine instrument. With every carving, with every vibrating string, he brings the grigiorosso football world to life — generating the sound, the energy, the passion; symbolically building the season to come.