AC Monza

I was commissioned to shoot the key image for the launch of AC Monza’s season-ticket campaign.

The brief was simple yet ambitious: create an epic image capable of conveying the passion, the anticipation and the bond with the team. After a conversation with the creative team, we decided to shoot at dawn, to capture the moment the sun rises behind the stadium and floods the scene with light.

We wanted to evoke a true “hero’s journey”, a symbolic path towards the stadium as a sacred place, a point of arrival and departure. The morning light did the rest, turning the structure into a beacon of energy and expectation. A photograph that is also a promise: the new season is about to begin.